Harvest of NFTs falling on the market like raindrops ☔🌧⛈
Tokenisation is eating the world, we talk about Blockchain for Decentralised Identity - Conceptual Architecture, and Layer 1 - Blockchain, among other things...
Dear Tokener,
Friday at last! And at least in Spain, it seems that the summer is not ready to arrive (and that said, another heat wave will come in and we'll get scorched ☀☀). As we have been talking about Metaverse and NFTs for many days, we have found a very cool article (which is at the end) with the list of the 37 most relevant brands that have their own NFTs. A list that, by the way, is updated frequently because there are more and more of them.
Do you want to know which ones they are? Then take a look 👁👇
Air Europa NFT: NFTickets
Partner: TravelX, the company building the travel industry’s first blockchain-based distribution protocol.
Blockchain: Algorand.
Adidas NFT: Into The Metaverse
Partners: Bored Ape Yacht Club, GMoney, Punks Comic.
Blockchain: Ethereum.
Associated Press NFT: AP Market
Partner: Xooa, a white-label NFT marketplace.
Blockchain: Polygon.
Budweiser NFT: Budverse
Partner: VaynerNFT, the NFT consulting company owned by Gary Vaynerchuk.
Blockchain: Ethereum.
Burger King NFT: The Real Meal
Partner: marketplace Sweet. Collection is no longer available.
Blockchain: Polygon.
Chicago Bulls NFT: Legacy Collection NFTs
Partner: Dapper Labs
Blockchain: Flow.
Citröen NFT
Partner: Veve
Blockchain: Immutable X
Clinique NFT: Metaverse More Like That (Clinique launched their first NFT in Oct 2021)
Partner: Daz 3D
Blockchain: Polygon
CNN NFT: The Vault
Partner: Portto, the company behind Blocto, cross-chain smart contract wallet.
Blockchain: Flow.
Coca Cola: Friendship Box
Partners: the agencies Virtue and Tafi.
Blockchain: Ethereum.
Disney NFT: Golden Moments (no link, you need to download the app)
Partner: Veve, app-based marketplace for licensed digital collectibles.
Blockchain: Immutable X (recently migrated from GoChain).
Dolce&Gabbana NFT: DGFamily Boxes
Partner: UNDX, a marketplace for luxury brands.
Blockchain: Ethereum (delivered on wrapped ETH on Polygon, then minted on Ethereum)
Forbes NFT: Forbes Virtual NFT Billionaires
Fox NFT: Maskverse
In-house: Fox founded Blockchain Creative Labs (BCL) and established a $100 million fund to develop blockchain projects.
Blockchain: Eluvio.
Getty Images NFT: (Name & Launch Date TBD. Press release here)
Partner: Candy Digital (Michael Rubin, Fanatics; Mike Novogratz, Galaxy Digital; and Gary Vaynerchuk are behind this company).
Blockchain: Palm.
Golden State Warriors NFT: 2022 Playoff NFT
Partner: FTX
Blockchain: Solana
Gucci NFT: Vault Gucci
Partners: 10KTF and Superplastic.
Blockchain: Ethereum.
Hasbro NFT: Hasbro Pulse
Partner: Worldwide Asset eXchange (WAX)
Blockchain: WAX
Louis Vuitton NFT (Prada Group): The Game App
Partner: Aura Blockchain Consortium
Blockchain: Ethereum.
Major League Baseball (MLB) NFT: Play of the Day (and others)
Partners: Candy Digital and Topps (Candy was cofounded by Fanatics CEO, Michael Rubin. Fanatics bought Topps and signed a deal with MLB to be the exclusive licensee for MLB cards starting in 2023)
Blockchain: Palm (Candy), Avalanche (Topps. Moved from WAX blockchain)
Mattel NFT: ‘Cryptoys Metavers’ (provisional name. More info here) & Hot Wheels NFT Garage
Partner: OnChain Studios (Cryptoys), Worldwide Asset eXchange (WAX) for Hot Wheels.
Blockchain: Flow (Cryptoys), WAX (Hot Wheels)
McLaren NFT: MSO LAB & McLaren Racing Collectible
Partner: Sweet.io (Racing) and internal MSO LAB.
Blockchain: Tezos (Racing), Ethereum (MSO LAB)
McDonalds NFT: McRib NFT
Partner unclear, token available on Rarible.
Blockchain: Ethereum.
Mercedes — AMG Petronas F1 NFT: Race Collection /Hyperprism /FTX Off The Grid
Parters: FTX and Mad Dog
Blockchains: Solana and Ethereum.
Meta NFT
Partner: TBC (most likely is in-house development)
Blockchain: Polygon
Nike NFT: Sneaker collections
Partner: RTFKT, a virtual sneaker design company bought by Nike in 2021. At the time of the adquisition, RTFKT was valued more than $30 million.
Blockchain: Ethereum.
Nivea NFT: The Value of Touch
Partner unclear. Artist: Clarissa Baldassarri. (Good read: How Nivea Launched Their First NFT)
Blockchain: Polygon.
Paramount NFT: Star Trek Continuum / Top Gun
Partner: Recur.
Blockchain: Polygon.
Pepsi NFT: The Mic Drop
Partner: VaynerNFT.
Blockchain: Ethereum.
Pizza Hut NFT: 1 Byte Favourites
Partner unclear. NFTs available on Rarible.
Blockchain: Ethereum.
Prada NFT: Prada Crypted
Partner: Aura Blockchain Consortium (Prada is founding member of this consortium of luxury brands).
Blockchain: Ethereum.
Reebok NFT: X NST2 Limited Edition
Partner: Worldwide Asset eXchange (WAX)
Blockchain: WAX
Red Bull NFT: Red Bull Racing Collectibles
Partner: Sweet.io
Blockchain: Tezos
Taco Bell NFT: NFT Taco Art
Partner (unclear), the drop was made on Rarible.
Blockchain: Ethereum.
Time NFT: TimePieces
Partner: NFT Studios.
Blockchain: Ethereum.
Ubisoft NFT: Ubisoft Quartz
Partner: Aelph.im
Blockchain: Tezos
Warner NFT: The Matrix Avatars / Space Jam Goon Squad / Bat Cowl Collection / Looney Tunes
Partner: Nifty’s (Matrix & Space Jam & Looney Tunes) and Palm NFT Studio.
Blockchain: Palm.
And speaking of NFTs... it's time to start looking for curiosities: not only the most expensive ones, but in this digital and virtual world, everything has a place. You just need a little bit of imagination... For example:
-Daft Punk by Lohan. Actress Lindsay Lohan sells as NFT an image of the recently disbanded French electronic music duo Daft Punk for $15,000.
-N.F.T.-N.R.G." is the title of a Disclosure track that sells for 55,721 euros, a far cry from the 0.99 euros per song that iTunes revolutionised the music distribution industry.
-The first NFT album is the new work of rock band Kings of Leon, who announced in early March that they will sell their new album via NFT, becoming the first band to do so.
-Virtual furniture. Halfway between decoration and SIMs, designer Andrés Reisinger has sold ten pieces of virtual furniture for 400,000 euros in an online auction.
-Shoe filter. Gucci is selling virtual trainers in NFT format for twelve million dollars, with the aim of using them as a filter on video game characters.
-Time covers. The famous publication will auction off some of its most iconic covers, including the first one that only featured text and no images, published in 1966 and where, on a black background (and under the weekly's everlasting white title), "Is God Dead?" could be read in red letters. The highest bid currently stands at $16,955 and the auction is still open.
-The master of sport. Another of the sectors to join (and it won't be the last) is that of trading in the ownership of unique moments of sporting events. One example: owning a LeBron James dunk has cost someone willing (and able) to pay $208,000.
-The most striking example is undoubtedly that of the artist Beeple (Mike Winkelmann), whose digital work, a collage of 5,000 images taken over 5,000 days, was auctioned at Christie's for $69 million. The same artist has previously sold several works as NFT, including a ten-second video for $6.6 million.
-The doodle of a bridge. To cap it all off, ex-Monty Python John Cleese originally sold for $50,000 NFT a ridiculously simple illustration, with barely a dozen strokes, which he made himself depicting a bridge and which he keeps on his iPad. After the purchase of the work "Everyday: The first 5,000 days" he has raised the price to 50 cents higher, i.e. $69,346,250.50.
As I was writing this entry, my son was drawing... Would he be good as NFT?
Well, Tokener, in addition to all this, today we tell you that tokenisation is eating the world, we talk about Blockchain for Decentralised Identity - Conceptual Architecture, and Layer 1 - Blockchain, among other things.
Take a rest, take a walk (even if it's in the rain, like Gene Kelly).
... eat well, read, share, don't miss next week, and... 👇👇👇
Tokenization Is Eating the World
The world is becoming increasingly tokenized.
Similar to how Marc Andreessen described the way in which software was eating the world in 2011, tokenization has led to the emergence of a whole new industry and era of technology and entrepreneurship known as web3.
Despite the headlines and market conditions today in June of 2022, the web3 ecosystem has seen unprecedented growth over the last 13 years, growing at a 270% CAGR.
More 👉 Medium
Blockchain for Decentralized Identity — Conceptual Architecture
The conceptual architecture for Decentralized Identity on blockchain includes four layers defined by the Trust over IP Foundation1. Layers 1 and 2 are built on cryptographic trust, while Layers 3 and 4 are on human trust. Each of the four layers will be covered in future posts, while in this one, I will provide a high-level overview of each. Refer to the glossary for the definition of terms.
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Blockchain for Decentralized Identity — Layer 1 — Blockchain
The blockchain or a decentralized ledger is the first layer in the Self-Sovereign stack. It is a verifiable data registry like a phone book for decentralized identifiers (DIDs) that hold cryptographic keys and identifiers.
A blockchain could be public, permissioned, or hybrid.
1. A public blockchain is open to all for read, write access. (see below for what information gets written to the blockchain).
2. Pre-approved participants are authorized to use a permissioned blockchain. For example, an organization can set up a Decentralized Identity solution for their departments, and employees get permission to use the system.
3. A hybrid blockchain can have some public and other permissioned properties. For example, approved issuers get invited, while verifiers can be anyone.
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Blockchain for Decentralized Identity — Layer 3 — The Trust Triangle
Layer 3 transitions from cryptographic trust to human trust. Self-Sovereign Identity delivers on Trust and Privacy by design. Per the W3C1 model, three entities in this layer make up the trust triangle: the Issuer, Holder, and Verifier. See the Glossary for definitions of each.
To issue a credential, the issuer first writes a DID (decentralized Identifier), its definition, the schema of the verifiable credential, and its public key to the blockchain. Next, the issuer issues a Verifiable Credential composed of claims that the holder can use to provide proof (a cryptographic verification of a claim). For example, a driver’s license is a verifiable credential with claims that include driver’s license number, Name, Photo, Expiration Date, etc. Each is a claim from the driver’s license and can be used independently for proof without sharing the full license. Selective disclosure of identity information is known as zero-knowledge proof. Finally, any verifier or “relying party” can request proof of claims from a holder to complete a transaction.
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The Web3 Stack
The tech industry is bursting with stacks, be that the full-stack developer, LAMP, MEAN or Java stacks to name a few. These groups of tools or frameworks, or stacks as you may, are crucial building blocks upon which technology platforms are built using and deployed upon.
There are no strict rules as to what is defined as a stack, it’s simply the sets of technologies you use to support various parts of your organisation. The LAMP stack (Linux, Apache, MySQL, and PHP) is one of the best-known stacks, as it was a key building block adopted by Web2 companies such as Facebook, where each component of this stack has a clearly defined role. In the LAMP stack:
• Linux is the underlying operating system (or Windows in the case of the lesser-known WAMP stack)
• Apache provides the webserver serving up the web pages
• MySQL provides the data persistence layer
• PHP provides the web application framework encapsulating the business logic and presentation layers
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List of Brands by NFTs: Who They Partnered With and What Blockchains They Used (Updated)
This article is being updated frequently. Latest update: 6/9/2022 — Mattel. The total number of companies listed here is 37 now. You can suggest more names and projects on the comments section.
A big part of doing a research is collecting data, and I have spent countless hours doing that since Q3 2021. I have been reviewing NFT drops sponsored by or created by corporations to learn from their experience. Back in March, I published How To Create a Successful NFT Strategy For Your Company based on that work.
That story has been getting more and more readers (thank you for that!) recently. Hidden at the bottom of the article, I put a list of companies, including their partners for the drops. I personally have been getting back to that story to check some of the projects again. It’s convenient and useful. That is why I thought it would be a good idea to create a new piece exclusively dedicated to list companies and their NFT projects, and to keep it as much updated as I can. So… here it is.
More ✔ UxDesign
NFTs solve a very real problem (just not very elegantly)
The question is whether we can separate the promise of a new form of digital ownership from its deeply flawed implementation
I first experienced virtual reality late at night in the back of an empty parking lot. My friend and I had just finished watching the IMAX opening of Interstellar at the Air and Space Museum’s annex near Dulles Airport when we were seduced by a blazing white tent labeled “Oculus.” Forty-five minutes later, through the magic of brand activation (before we even knew to call it that; this was back in 2014), I was strapped into a headset and floating through a 3D rendering of Endurance.
The next morning, I was so fixated on the VR experience I had the night before that I’d forgotten all about the movie. After dragging my two daughters out to the museum so they’d have some frame of reference for what their father wouldn’t shut up about, I drove out to my local Microcenter (remember how supply chains used to work?), and by evening, I’d built a VR-ready PC and ordered the Oculus Rift DK2 — pre-production hardware intended for developers experimenting with their first VR applications.
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