Invert Project the first play-to-earn metaverse linked to real forests
For all players, NFT enthusiasts, ecologists, and visionaries.
by: Tayna Petruska
Invert is a technology company founded by Andres Bilbao, co-founder of Rappi, created to develop solutions for the conservation of forests and biomes via tokenization and decentralized technologies. My objective with this article is to go through the main points of their white paper and show this big opportunity, regarding their road map, they are planning to start this month the sale of the Forest NFTs check their white list.
Ecological Metaverse
Invert released the metaverse white paper, which includes the creation of a "play-to-earn" gaming platform. NFTs are the economic base of the project, allowing anyone, anywhere in the world, to actively contribute to environmental preservation. As non-fungible tokens are traded, so do conservation areas, say invert's creators.
Possibilities for all
Independent developers can unlock new ways to monetize and reward their games to boost their growth. Games can also benefit from an already formed network of influencers, marketing agencies, and development partners already used to the environment. Games in a diverse ecosystem also benefit from better discoverability for your game and may have greater liquidity in the secondary market.
Metaverses can use Invert to link their lands to real forests. In this way, companies can use NFT forests as an API for creative minds and all kinds of developers, using an asset with intrinsic rarity: "companies can use NFT forests as an API…".
Crypto Companies: can add land as part of their reserves, diversifying their portfolios with natural assets while gaining an advantage over the competition by matching the Environmental, Social, and Corporate Governance (ESG) trend.
Users: true owners of their assets and with complete freedom to trade them, can enjoy different games and rewarding experiences on the same platform with interoperable NFTs. All this with the same login, without the need for new records, numerous seeds, accounts, and passwords.
Ecologists, Funds, VCs, and Impact Investors: can all enjoy an impactful initiative that brings together ESG and blockchain, the two biggest trends in the industry in one initiative.
Entrepreneurs of all types can monetize experiences such as online yoga classes, sustainable building classes, new types of sports, and more.
Influencers & Brands: have the opportunity to work with users of multiple games, without having to leave the ecosystem or discover a whole new infrastructure and community from scratch. Influencers and brands can find and create new forms to monetize the high traffic of their land and provide exclusive access and experiences in their plots of forests.
Limiting or forbidding deforestation and telling businesses what they should not do, is not the same as solving environmental problems. To stop deforestation, it is necessary to invert the paradigm that creates your incentive. Conservation needs to be integrated into businesses and consumers' daily lives with the Conserve-to-earn paradigm.
Key Elements of the Invert Metaverse:
Earn
Reward for all actions.
All those who contribute positive actions to Inverter will be rewarded. This includes player action, developer lines of code, community feedback, and improved conservation strategies by ecologists. The construction of the Invert ecosystem is designed to encourage participation in the ecosystem. In this way, we guarantee that cognitive diversity is expanded and that inclusion is not only guaranteed but encouraged, due to its potential to enrich ecosystems.
Create
The sea of possibilities opens up when we come together.
The Invert ecosystem is driven by co-creation, collaboration, and open governance. This means that all participants in the ecosystem will be encouraged and rewarded for playing, creating content, building games, interacting, and providing feedback for Invert. Thus, we guarantee an engaged community and that invert's efforts are always focused on the solutions and experiences that people want. Invert aims to create new solutions to improve the community and protect the environment.
Players will be encouraged to form guilds, invite friends, strengthen their community and interact with different games. Developers of games will be able to improve their products and unlock new ideas and dynamics with blockchain mechanics. Ecologists, scientists, and visionaries are encouraged to provide ideas, models, and solutions for Invert. Community and local partners provide insights and resources about protected areas.
Conserve
When Invert grows, protected forest areas grow together.
The expansion and success of Invert act as a proxy for real impact and scarcity. As the assets created by invert are paired with real forests, biodiversity, and ecosystem services, they are naturally scarce and share similar characteristics to Bitcoin. Creating new assets is, if not impossible, extremely difficult and takes at least 30 years. Day after day there is less and their value is not restricted to any nation. When the metaverse expands, the protected areas under Invert's care also grow. But it is important to emphasize that multilateral efforts that go beyond the metaverse are being applied to protect and develop forests and communities. Both physical forests and the metaverse have lives of their own with specific dynamics, values, rules, and agreements.
Conservation Strategy
The business is based on a multidisciplinary perspective of reality. There are seven work streams for the conservation strategy that enable the product to be an impact product, which brings effectiveness.
Innovation is the word to describe Invert, and the mixt of metaverse and reality cresting a real impact in the world is something that I would not miss, they care about environmental awareness, and transforming the bioeconomy market and conservation with technology.
Regional development economy
For conservation efforts to be long-lasting and embraced, communication and collaboration with the regional people, their livelihood, their economic activities, and their needs are essential. The goal is to engage the land in sustainable forest management plans (PMFS), which have demonstrated great potential for regional development, not only by financial return for communities in forest product sales but for the mitigation of climate change with agroforestry systems and carbon stock. In addition to the communities being strategic monitoring and conservation partners, local cooperatives and environmental organizations are essential for our third-parties credibility. Moreover, their local knowledge and legitimacy over the territory could guarantee effective conservation, besides creating a much more effective means of communication that complement passive monitoring methods such as satellite photos.
Conservation and Monitoring
This workstream is divided into two sub streams:
Remote conservation axis (technological monitoring)
Local conservation axis
Remote conservation axis - technological monitoring
Based on data collection on services for remote monitoring. They will map platforms, databases, and others, so they can build a transparency panel on monitoring the areas (for customers, society, and for the company/stakeholders), using satellite imagery, daily (or weekly depending on weather conditions) interactive assessments. User-friendly interactive maps will track multiple satellite-derived indexes for forest health. From this analysis, they can extract major disturbances like fire, flooding, or logging.
Local conservation axis
The riverside and other traditional communities and their associations/cooperatives are the prominent agents of our forest and ecosystem services conservancy. They will create bonding between Invert and the real guardians of the forest. This work is extremely vital for the bioeconomy development, built together with the traditional people of the region.
Game play2earn
Invert is developing the first play-to-earn metaverse linked to real forests. The gaming platform is being created for gamers, experts in crypto assets, ecology visionaries and people who truly believe in the future of technology as a way to make a real impact in the real world.
Team & Advisors
ANDRES BILBAO: Co-founder of Rappi, a unicorn with a valuation of $5.25 billion. Bilbao is responsible for developing the strategy of the e-commerce business units and led the expansion of the units in seven countries. In addition, he incubated six companies, of which five raised rounds and four passed through the YC, totaling a valuation of $370 million. Linkedin l Twitter
LISA MURAMOTO: Former manager at Rappi, she has experience with scaling and managing teams. Lisa is responsible for building the Brazilian commercial customer support and pricing area for e-commerce. She was also a regional manager in the south region of Sao Paulo. Lisa holds a BA in administration from the University of Sao Paulo. Linkedin
JULIANE MARTINS : Former VC associate, investing in growth companies. Juliane has experience in investments, ESG and impacts investment practices. Juliane is the co-founder of Elas&VC, a tech content platform for women founders and investors. She holds a BA in Economics from the University of Sao Paulo. She graduated among the top ten students of the USP Business School. Linkedin
RAFAELA ROMANO: Master in anthropology, she worked as editor-in-chief of the Cointelegraph in Brazil, the largest cryptocurrency portal in the world. She is the founder of disruptivas.org and co-founder of cypherpunks.com.br. Rafaela was elected one of the 50 most influential people in the Brazilian crypto market. Linkedin l Twitter
BERNARDO AQUINO: MBA candidate at Columbia Business School with Strategy and M&A experience at McKinsey & Company and PE fund Niche Partners. Holds a BA in Industrial Engineering from CEFET/RJ. Linkedin
PAULA PALERMO: Architect, urban planner, and economist. Since 2016 she has worked with collaborative local development. This specific interest led her to receive a scholarship from Santander Bank to explore the topic of Financial Innovation and Social Inclusion at Georgetown University. Before joining Invert, she was part of the Ventures team at Plug and Play, working with startups and corporations in the topics of Smart Cities, Real Estate, and Sustainability. Linkedin
JORGE MINGOIA: System Engineer, Jorge has already worked as Mr. Technical Leader in the technology front at Santander Argentina and as Blockchain Manager Associate & Architecture at Accenture, developing projects with different technologies, such as Angular, React, Ionic, Native Script (frontend), node js, and frameworks using blockchain (backend), Hyperledger Fabric, Quorum, Ethereum, Rope, etc. Linkedin
IVELTON QUEIROZ: Blockchain, Full Stack Developer, and CryptoArtist from Amazon. Has been working for the last 30 years in research institutes and companies such as Instituto de Pesquisas Tecnológicas - IPT, FUCAPI, and ICE Interactive. Blockchain Instructor at Instituto Visão Amazônica. Crypto artist (100fuegos) with works in several marketplaces and virtual exhibitions. Linkedin
MARIANA CARRIL: As a game producer, she has collaborated with major entertainment companies such as LEGO, Mattel, Disney, Smilehood, and Sony on many video game projects. She has also worked at Globant as Product Director. Throughout her career, she has mentored the IGDA, GDC Lounge, and Tech Jobs Tour. Linkedin
ANNEL CHAVEZ: Computer Science Engineer with more than 10 years of experience working in the software industry. She worked at Globant as Product Director leading product managers, defining product strategy across different industries, and scaling product development teams. Linkedin
PEDRO CAMACHO: CEO and co-founder of Mouse Haunt, Pedro started his career at Bandai Namco, working on titles like Tekken and moving on to AAA gaming. He worked as a game designer on titles such as Halo Infinite and Gears of Wars 5. Linkedin
DANIEL GUARÍN: Geoscientist from Los Andes University with three minors: Biodiversity Studies and Environmental Sciences, Geography and History, and Economics. He is a Ph.D. candidate in Soil Science and International Development from the Pennsylvania State University and an active researcher at the Penn State Soil Characterization Laboratory. He works on the WEF Nexus Colombia and is a member of the Gender Equity through Agricultural Research and Education initiative. Linkedin
SUELEN MAROSTICA: A forest engineer, with an MsC in Climate and environment, MBA in Business strategy, and Ph.D. student in knowledge engineering and management. 13 years of experience working on conservation projects and initiatives for sustainable development in the Brazilian Amazon and other countries in Africa and Latin America. Linkedin
JOÃO V. OLIVEIRA: Environmental manager in formation, at ESALQ/USP. João has experience in sustainable agriculture and economic development. He has participated in a sustainable city project in China, for an ecological urban planning challenge in SanYa, Hainan (Winner of the ‘Award of Excellence in Beijing). He has worked in the Amazon biome dealing with economic analysis of sustainable management of forests, within riverside communities in Amazonas state. Linkedin
ANA LEME: Environmental manager at USP, focusing her final paper on how to scale waste management. Experience with university extension in rural properties, natural protected areas, and environmental education. Linkedin
BEATRIZ SANCEAU: Student of the Law course at PUC-SP. She made the exchange at the University of Coimbra, Portugal. Experience in civil and business litigation, in addition to being involved in environmental causes.
VICTOR LAMEIRAS: Production Engineer at the Federal University of Rio de Janeiro (UFRJ). Has worked previously as an intern equity analyst in the Financial Market, at Squadra Investimentos, an Asset Management Fund which manages US$3 billion. Was awarded one of the best freshmen of Brazil by the federal government. Linkedin
MARIANA MONTES: Colombian graphic designer focused on branding, with experience working in design studios as well as freelance, designing powerful and coherent brands and social media in different areas and markets.
Advisors
PAULO ARTAXO: Member of IPCC, has studied the relation of the functioning of the Amazonian ecosystem in regards to climate, over the last 30 years. He has already published 445 scientific papers and presented more than 1020 scientific researches at international conferences. Linkedin
CARLOS SCARAMUZZA: Brazilian biologist with a Ph.D. in Ecology from the University of São Paulo, Brazil. He has over 30 years of professional experience related to biodiversity conservation. His major expertise is focused on landscape and community ecology. Linkedin
HERMINIO SOTERO: Master in Finance, advisor in strategy, finance, and operation from startups to large-size companies focusing on implementing corporate governance, capital projects, and investor relationships. Linkedin
CAIO JAHARA: Augmented reality pioneer Founder and CEO of R2U.io. Since his early days playing Prince of Persia on his father's Apple IIGS, he developed custom AddOns using .moon for Blizzard's World of Warcraft and became a partner in Techmob, the holding company that controls companies like Revmob, Best Cool Fun Games, BelugaDB, and Inflexion. Linkedin
ANTONIO VIGGIANO: Bitcoin enthusiast since 2013, and CTO of R2U, he himself co-founded and coded two cryptocurrency exchanges. With over 7 years of experience with big data applications, he managed 1000 Node.js servers at RevMob, created a database in BelugaDB to handle terabytes of data, and used Terraform to build a rendering farm and train learning models of machines. Linkedin.
Invert official links:
Website: https://letsinvert.io/
Whitepaper: https://whitepaper.letsinvert.io/start/